‘The conceptualization of the retail TNC draws attention to the necessarily high levels of territorial embeddedness which retail TNCs must invest in, and to the fact that the network relationships of the retail TNCs are simultaneously shaped by the institutional/regulatory/cultural contexts of the home economies/societies from which they have emerged, and the host economies/societies that they enter in the emerging markets’ (Wrigley and Lowe (2007) J. Econ. Geog. 7, 4). Currah and Wrigley (2004) Glob. Netwks 4, 1 argue that the competitiveness of the retail TNC ‘increasingly rests upon its ability to adapt the portfolio of retail formats to different and rapidly changing business environments by mobilizing and blending knowledge from multiple locations’.
Subjects: Earth Sciences and Geography.