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rumour intensity formula


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A proposition formulated by the US psychologists Gordon W(illard) Allport (1897–1967) and the Russian-born Leo (Joseph) Postman (1918–2004) in their book The Psychology of Rumor (1947) that the strength of a rumour depends on its importance multiplied by the difficulty of falsifying it. US rumor intensity formula.

Subjects: Psychology.


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