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run-of-site


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An ad-buying Internet option in which ad placements may appear on any pages of the target site, with advertisers generally giving up authority over placement in return for low rates and broad reach. Ads may be placed randomly in unsold, less valuable portions of the target site. Run-of-site is similar to run-of-network, except the ads appear on an individual site instead of many sites.

Subjects: Marketing.


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