sales concept

'sales concept' can also refer to...


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The orientation of an organization that emphasizes aggressive selling to achieve company objectives. This orientation is often seen to be at odds with the marketing concept, because companies that have this orientation often resort to high pressure selling and manipulative sales techniques to win business and recruit salespeople who are very short-term and transactional results-orientated, often to the detriment of long-term relationships with customers.

Subjects: Marketing.

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