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scientific marketing


'scientific marketing' can also refer to...

 

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1 An approach based on a systematic and fact-based method that will help to maximize profits for a product or service. This discipline of marketing relies heavily on empirical data, trend forecasting, and directly measurable results. It is the point where marketing meets mathematical modelling.

2 The process and techniques of marketing of scientific innovation, research, or services.

Subjects: Marketing.


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