Overview

selling-in


Show Summary Details

Quick Reference

The process of educating the sales force and distributors to sell a new product as part of the preparation for its launch. This process involves presentations, the development of sales kits, briefings on the target market and competition, and outlining the organization's plans to create consumer demand.

Subjects: Marketing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.