In transmission models of communication, the competence of individuals in effectively communicating their intended meanings to target audiences, verbally and/or nonverbally, in a given medium and situational context. In encoding/decoding models this would include utilizing codes that are shared with the target audience. Sender skills are often reductively conceived in terms of instrumental communication. In relation to affective or expressive communication, expressive people tend to be extraverts (see extraversion) and to be good at self-monitoring. In nonverbal communication, women tend to have better encoding skills than men. See also sender; compare communication competence; receiver skills.
Subjects: Media Studies.