sense-of-mission marketing

'sense-of-mission marketing' can also refer to...


More Like This

Show all results sharing this subject:

  • Business and Management


Show Summary Details

Quick Reference

A principle of marketing holding that a company should define its mission in broad social terms, rather than narrow product terms.

Subjects: Business and Management.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.