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sky-sign


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constructivism

Robert Venturi (b. 1925) American architect, pioneer of postmodernist architecture

 

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Lettering or other advertising material on a metal frame, free-standing or mounted on top of a building, so that it is seen against the sky. It was a feature of Constructivism and De Stijl, and was extolled by Venturi and others.

O. Shvidkovsky (1970);Venturi et al. (1977)

Subjects: Architecture.


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