The general roles that communicative acts, or a medium of communication, can be seen as serving for society as a whole as opposed to simply for individuals. The most widely-listed social functions of communication or of the mass media include surveillance, consensus, and socialization (derived from Lasswell). Schramm adds entertainment (which he also lists as a personal function). See also communicative functions; linguistic functions; media functions; regulative uses; social utility function; structural uses; compare personal functions.
Subjects: Media Studies.