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socio-oriented communication


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A style of family communication and media use, identified by Lull, that involves: an emphasis on harmonious social relations and the feelings of others; children being encouraged to get along with other family members and friends, to give way in arguments, to avoid controversy, to repress anger, and to stay away from trouble; parental control, verbal and restrictive punishment; high levels of total TV viewing (see heavy viewers) but low news consumption. Compare interaction-oriented communication.

Subjects: Media Studies.


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