A site for public sports viewing where matches and events can be collectively consumed, in the sociable group context of the public space. Institutionalized widely in the USA, the sports bar and parallel forms of public viewing have been developed worldwide. Susan Tyler Eastman and Arthur M. Land, in ‘The Best of Both Worlds: Sports Fans Find Good Seats at the Bar’ (Journal of Sport & Social Issues, 1997), identified four aspects of sports bar viewing: ‘participation in a membership community, opportunity for social interaction, access to otherwise unobtainable events, and diversionary activity’. This range of social experiences illustrates the attraction of the sports bar as a regular forum for viewing sport, as well as a catalyst and a focus for fans for one-off high-profile sport events.
Subjects: Sport and Leisure.