An approach to sport based upon the premise that sport is a good thing and a worthy activity, warranting the attention of a profession for the promotion and development of positive models of sport. The term was used in the 1960 Wolfenden Report in the UK, Sport in the Community, which proposed the formation of a Sports Development Council, to aid ‘coherent policy-making’, advise government, and allocate public funding in order to meet ‘the proper claims of recreative physical activity, as an integral part of the nation's life’. The report anticipated that such a council would be made up of ‘a small body of six to ten persons’, and those reporting would have been shocked at the explosion of sport development as a profession at local community, regional, and national levels. Sport development experts are concerned with the making of policy, issues such as equity and equality in relation to sport and participation in sport, and ways of minimizing, through intervention and facilitation, social exclusion in sport.
Subjects: Sport and Leisure.