Anyone actively involved in the production of a sporting event. Sport producers include coaches, managers, officials, team doctors, promoters, and sponsors. They include direct producers who perform tasks that have direct consequences for the outcome of the sport (for example, games officials, referees, coaches, and medical personnel), and indirect producers who have no immediate impact on the outcome of the sporting event (e.g. sponsors, and ticket-sellers). Compare sport consumer.
Subjects: Sports and Exercise Medicine.