The overall layout of retail store displays. Proper lighting, space, atmospherics, and store design will make shopping a pleasurable experience for the consumer and will help to sell more products. Generally, the displays in the front of the store should be interesting enough to bring people into the store. Grocery retailers tend to put fresh produce at the front of the store to give the idea that everything is fresh and natural. Basics are always at the back so that people have to walk through the store to get to them.