Overview

strategic marketing


Related Overviews

 

'strategic marketing' can also refer to...

 

More Like This

Show all results sharing this subject:

  • Marketing

GO

Show Summary Details

Quick Reference

The concentration on an organization's long-term aims and objectives in considering and maintaining market advantage. See also marketing strategy.

Subjects: Marketing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.