subliminal message

'subliminal message' can also refer to...


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A visual and/or auditory message hidden from conscious perception within a conventional message in any medium. It is designed to be below the liminal point or threshold level of conscious perception but allegedly subconsciously perceptible, such as a single frame in a film. Experiments in using this technique in advertising and propaganda have not demonstrated any significant behavioural effects on audiences.

Subjects: Media Studies.

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