Super Bowl

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The final match in the USA's American football season, the winner of which is the national champion for that season. Established in 1967, it generated unprecedented levels of television viewing in the USA; in the Super Bowl game of 1972, 65 million people in 27.5 million homes watched the game, the highest figure for a regularly scheduled television event yet recorded in the country. In 2004, the Super Bowl was broadcast in 21 languages to 229 countries; its coverage on CBS captured the partial or total attention of 143.6 million viewers within the USA. It claims almost half of the 50 highest audiences in the history of US broadcasting. In its patriotic pageantry and patriarchal celebration of tough masculine values, the Super Bowl is both global spectacle and national myth. See also economic impact.

Subjects: Sport and Leisure.

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