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Talk is cheap proverbial saying, mid 19th century meaning that it is easier to say than to do something; an early 17th century source has, ‘words are but words, and pay not what men owe’. Compare actions speak louder than words.

talk of the Devil, and he is bound to appear proverbial saying, mid 17th century, meaning that to speak of the Devil may be to invite his presence; often abbreviated to talk of the Devil, and used when a person just spoken of is seen.

See also walk the walk and talk the talk.

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