techistoscope testing

Related Overviews


'techistoscope testing' can also refer to...


More Like This

Show all results sharing this subject:

  • Marketing


Show Summary Details

Quick Reference

A method used in advertising and packaging recall tests to measure a viewer's recognition and perception of various elements within an ad by using the different lighting and exposure techniques of a tachistoscope, a device that projects an image at a fraction of a second. See also market research.

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.