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televisualization


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The process whereby sport becomes increasingly prominent in television coverage and associated screen-based multimedia forms. According to Miller, Lawrence, McKay, and Rowe, televisualization is one of five processes characterizing sport in the late 20th and early 21st centuries, the others being globalization, governmentalization, Americanization, and commodification (Globalization and Sport: Playing the World, 2001). Television has been the key transforming influence upon the sporting world, leading the professionalization, rationalization, and commercialization of sporting contests in the modern world, and generating a ‘televisualization of sport and a sportification of television’. Audiences become increasingly targeted as consumers, and new technologies within the media use sport as the vanguard for the promotion of expanding markets. Sport has proved conducive to televisualization due to its innate narrative drama, its relative cheapness for basic transmission, and its supra-linguistic appeal to global media markets.

Subjects: Sport and Leisure.


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