An advertisement using text-based hyperlinks. Their graphical-based counterparts, although common in e-mail, have superseded text-based ads on the Web. Affiliate marketing is one area where text ads have flourished. However, many mainstream advertisers are only beginning to discover the power of text. While lacking some of the advantages of graphical ads, text-based ads have some powerful advantages of their own. They download almost instantly and are not affected by ad-blocking software. See also advertising.