(semiotics) Interpretive frameworks representing our knowledge of texts, genres, and media, and their conventions of form, style, and content within a culture or subculture. These are drawn upon in both production and interpretation. Textual codes include scientific and aesthetic codes, genre, rhetorical and stylistic codes, and mass-media codes. While many semiotic codes are treated by some semioticians as ‘textual’ codes (see social text), this can be seen as forming one major group of codes, alongside social codes and interpretive codes. See also advertising codes; advertising formats; broadcast codes; encoding/decoding model; film genres; narrative codes; narrowcast codes; photographic codes; pictorial codes; radio genres; reading; realism; representational codes; story grammar; style; television genres; compare textual knowledge; textual schemata.
Subjects: Media Studies.