Refers to the trend towards permanent opening of businesses to maximize consumer access to services and products. This trend has three major implications for HRM. First, it requires changes in the management of working time to ensure that the workforce is available to deliver services through extended operating time. Second, it has implications for reward management and is associated with the withdrawal of unsocial-hours payments, as all parts of the working day and week become classed as ‘normal’ working time. Finally, it raises the issue of work-life balance, as the cost of extended hours and greater choice for consumers may be the disruption of family and social life for workers.
Subjects: Human Resource Management.