Show Summary Details

Quick Reference

(sociology) The use of social schemata based on typical features rather than unique instances, guiding our behavioural expectations in particular situations. These are based on mediated information as well as lived experience. Also, the process by which we construct a mental picture of the social world on this basis. See also stereotyping.

Subjects: Media Studies.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.