unconscious bias

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Any distortion of experience by an observer or reporter of which they are not themselves aware. This includes the processes of unintentional selectivity and transformation involved in perception, recall, representation, and interpretation (see also addition; assimilation; deletion; halo effect; levelling and sharpening; lookism; nonverbal bias; perceptual defence; perceptual set; receiver selectivity; salience; selective attention; selective distortion; selective exposure; selective perception; selective recall; selective representation; selective retention; stereotyping; substitution; transposition; typification). It also includes the influence of sociocultural frameworks on an observer or reporter, the cultural familiarity of which renders them transparent to them (see also ethnocentrism; gender bias; interviewer bias; male norm; news values; observer bias; ocularcentrism; phonocentrism; proximity; scriptism). See also bias.

Subjects: Media Studies.

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