A compilation of broadcast quality (news or current affairs) footage and interviews without voiceovers, captions, or other branding elements. This is intended to be used as a ‘kit of parts’ by other news outlets to produce their own version of the stories. Electronic press kits tend to be associated with entertainment and promotion; video news releases with hard news and current affairs. They are licensed or given away by advertisers, governments, non-governmental organizations (such as single-issue pressure groups), and PR companies. They have been criticized for influencing news agendas (see also agenda setting).
http://www.bbc.co.uk/guidelines/editorialguidelines/advice/videoaudionews/usingaudioandvi.shtml Supplying VNRs to the BBC
Subjects: Media Studies.