The highly influential French industrial designer and theorist Jacques Vienot established the company Décore Installe Meuble (DIM) in 1929 and, in the following year founded Porza, an international association that sought to promote the ideas of the Modern Movement. In 1933 he became the manager of Printemps, a leading Parisian department store. His significance in French design and decorative arts circles was such that he was made responsible for the Fêtes section at the 1937 Paris Exposition. However, following the Second World War he became a leading figure in the promotion of industrial design in France. After travelling to the United States and Britain to see at first hand good practice in the emerging industrial design profession, with the help of Jean Parthenay he established the design consultancy Bureau Technès in 1948. Vienot was much influenced by the methods of leading American designer Raymond Loewy. Following this was his establishment of the Institut d'Esthétique Industrielle in 1951, with the aim of improving the aesthetic and technical standards of French industrial products. The latter was to some extent influenced by the ideals of the British Council of Industrial Design (see Design Council) which had been founded in 1944 with a principal aim of improving aesthetic standards in manufacturing induistry. Also in 1951, with the financial support of the French Ministry of Commerce and Industry, the Institut d'Esthétique Industrielle launched the journal Esthétique industrielle which was to become the leading mouthpiece in France for design debate and news. In 1953, following pressure from Vienot, the Ministry of Commerce and Industry established Design Award Beauté France (later Beauté Industrie), the year in which Roger Tallon joined Bureau Technès and became an increasingly influential figure in French industrial design. Having established the Centre Supérieur d'Esthétique in 1954 at the School of Applied Arts, Paris, he initiated the first industrial design course in France two years later.
Subjects: Industrial and Commercial Art.