viral video

Quick Reference

An internet video that becomes hugely popular in a very short time through amplified word of mouth, whereby users recommend it to others using online communication tools. Likening the spread of such media to a virus suggests that users have no choice in the matter and the concept has been criticized as reinvigorating the discredited hypodermic model.

http://henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html If it doesn't spread, it's dead

Subjects: Media Studies.

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