visual communication

Quick Reference

The generation and interpretation of messages and connotations in visual forms, particularly still and moving images but also body language (especially gestures and facial expression, but also proximity, orientation, and posture) and non-linguistic forms in written texts (such as typography and emoticons). These are very often used in close association with verbal language (see also anchorage). Pictures can be informative and evocative, but there is academic debate about whether or not an image can communicate a proposition (or make a statement); notably, many theorists argue that pictures cannot express a negative. The term also refers to this topic as a field of academic study. See also communication design; pictorial communication; visual language; visual perception; visual rhetoric; visual semiotics.

http://astro.temple.edu/~ruby/wava/worth/svscom.html Studying Visual Communication: Sol Worth

Subjects: Media Studies.

Reference entries