visual information processing

Quick Reference

The various cognitive processes involved in interpreting visual data (including attention, encoding, and decoding). The psychologist Gregory notes that ‘We are so familiar with seeing that it takes a leap of imagination to realize that there are problems to be solved.’ See also cognition; cognitive film theory; gestalt laws; indirect perception; mental representation; perception; perceptual cycle; picture perception; priming; schema theory; selective perception; top-down processes; visual perception.

Subjects: Media Studies.

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