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visual information processing


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The various cognitive processes involved in interpreting visual data (including attention, encoding, and decoding). The psychologist Gregory notes that ‘We are so familiar with seeing that it takes a leap of imagination to realize that there are problems to be solved.’ See also cognition; cognitive film theory; gestalt laws; indirect perception; mental representation; perception; perceptual cycle; picture perception; priming; schema theory; selective perception; top-down processes; visual perception.

Subjects: Media Studies.


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