visual rhetoric

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1. The purposive use of symbolic visual, spatial, and/or spatio-temporal forms to communicate with an audience, as distinct from purely expressive communication: see also communication design; information design; visual communication; visual literacy.

2. Persuasive imagery and symbolism in visual media and the cultural practices involved in its construction, use, and interpretation: see also persuasion; visual culture; visual grammar; visual imagery; visual language; visual metaphor; visual practices.

3. An interdisciplinary field of academic study in which rhetoric provides a theoretical framework for the analysis of the communicative uses of visual artefacts or of the role of the visual dimension in texts: see also communication design; information design; rhetoric; rhetorical turn; visual communication; visual turn.

http://www.cla.purdue.edu/dblakesley/visual/ Visual rhetoric

Subjects: Media Studies.

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