visual language

Quick Reference

1. Loosely, any signifying system or visual code in which a set of standard images is used as the sole or primary means of communicating concepts (as in the care symbols stitched into clothes). The use of the term ‘*language’ is metaphorical where the system cannot be reduced to basic, recombinable units which are meaningless in themselves. See articulation; pictorial communication; visual communication; see also nonverbal language; pictogram; pictorial semiotics; visual grammar.

2. Any texts demonstrating a communicative dependence on the use of words, images, and shapes to reinforce each other, as in flatpack furniture assembly guides: see also anchorage; communication design; information design.

Subjects: Media Studies.

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