visual literacy

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The ability to read, understand, interpret, critically evaluate, use, and produce messages in visual forms. The semioticians Gunther Kress (b.1940) and Theo van Leeuwen (b.1947) contend that ‘In terms of…visual literacy, education produces illiterates.’ See also beholder's share; literacy; pictorial communication; reading; visual communication; visual language.

Subjects: Media Studies.

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