visual semiotics

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The systematic study of the use of visual signs and codes in the production and/or interpretation of texts and in processes of representation in any medium or genre, and sometimes also of the role of perceptual codes in visual perception. Structuralist analysis often employs the concept of visual language. See also aesthetic codes; photographic codes; pictorial semiotics; picture perception; representational codes; semiotics; textual codes; visual communication; visual grammar; visual syntax.

Subjects: Media Studies.

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