John Broadus Watson

(1878—1958) American psychologist

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American psychologist and founder of behaviourism. His first major work, Behavior: an Introduction to Comparative Psychology (1914), established the principles of scientific behaviourism, rejecting any reliance on introspection, consciousness, or intentionality in favour of observation and experiment in laboratory settings. His best-known textbook was Psychology from the Standpoint of a Behaviorist (1919). Watson spent the years after 1920 in advertising, perhaps appropriately as he became notorious for an antihumanist, mechanical, and emotionally arid approach to infant nurture.

Subjects: Philosophy.

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