1. (text-picture ratio) The ratio of words to images in terms of the area occupied (e.g. on a page). In newspapers, this has traditionally been a key signifier—a high proportion of pictures usually signifies a more downmarket publication.
2. The nature of the association between a co-present image and text: for instance, the relation of anchorage between a newspaper photograph and its caption. This is problematic in cases such as the famous 1936 painting La trahison des images (The Treachery of Images) by the Belgian surrealist René Magritte (1898–1967), which depicts a smoker's pipe and includes the sentence ‘Ceci n'est pas un pipe’ (This is not a pipe).
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