One of the leading furniture manufacturers in Italy since the Second World War, Aurelio Zanotta's company began to establish a reputation for modern design in the late 1950s. By the middle of the following decade it began a policy of commissioning avant‐garde furniture from designers such as Gae Aulenti, Achille and Piergiacomo Castiglione, Ettore Sottsass, and Alessandro Mendini. An early innovative design was the Blow Chair seen at the Eurodomus 3 exhibition in Turin in 1967. Designed by Jonathan De Pas, Donato D'Urbino, Paolo Lomazzi, and Carla Scolari, this inflatable chair reflected the interest of experimental designers in the informality of Pop, which had made such an impact at the 1964 Venice Biennale. The highly successful 1968 Sacco beanbag, designed by Piero Gatti, Cesare Pollini, and Franco Teodoro, was even more casual in intent. Zanotta also manufactured avant‐garde designs from earlier periods including the Mezzadro tractor seat (1970), originally designed by the Castiglione brothers in 1957, and the Larianna tubular steel chair by Giuseppe Terragni (1982), originally designed for the Casa del Fascio in Como in 1936. Other celebrated designs have included the Gaetano glass table (1973) by Gae Aulenti, the coatstand (1974) by De Pas, D'Urbino, and Lomazzi, the Tonietta chair (1986) and Novecento cabinet (1994) by Enzo Mari. In 1983 Zanotta established an experimental division under the direction of Alessandro Mendini and Alessandro Guerriero for the production of furniture. Amongst the work produced by Zabro were the Dorifora chair (1984) by Mendini and the Families of Objects for Domestic Animals furniture (1986) by Andrea Branzi.
Subjects: Industrial and Commercial Art.