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Zanussi


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(established 1916)

The Zanussi domestic appliance manufacturing company became well known in the late 20th century for its ‘designer’ range of products, including Roberto Pezzetta's Wizard range of refrigerators, complete with pyramidal top and miniature flagpole (1986), and his bulbous, colourful Oz refrigerator (in production from 1998). After modest beginnings as a domestic appliance repair shop the company moved into appliance production. However, it was not until the 1950s that it became recognized as a design‐conscious manufacturer, bolstered considerably by the involvement of industrial designer Gino Valle, who from 1954 until the 1970s worked on a number of the company's products, including the 202 washing machine of 1957 and the 170 TS refrigerator of 1958. He worked closely with Gastone Zanello, head of the design department from 1958 to  , being succeeded by Pezzetta in 1982. Other designers important to the design profile of the company included Ulm graduate Andries van Onck, who acted as consultant between 1976 and 1989. The company merged with Electrolux in 1984.

Subjects: Industrial and Commercial Art.


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