undifferentiated marketing

Related Overviews


'undifferentiated marketing' can also refer to...


More Like This

Show all results sharing this subject:

  • Business and Management


Show Summary Details

Quick Reference

The marketing of a product aimed at the widest possible market. An early example was the Model T Ford, which was mass-produced, aimed at a very wide market, and only available in black. Ford now produce a wide range of models, with different engine capacities, colours, and prices aimed at attracting a wide variety of tastes and requirements. Compare differentiated marketing.

Subjects: Business and Management.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.