'awareness-trial-reinforcement' can also refer to...


More Like This

Show all results sharing this subject:

  • Marketing


Show Summary Details

Quick Reference

A process suggesting that a trial purchase may proceed from awareness of a brand, or confrontation with a product in a retail outlet, after which the consumer gets to know the product and develops an attitude towards it.

Subjects: Marketing.

Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.