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1. In linguistics (lexicology), the recurrent and predictable co-presence of individual words in conventional usage: as in idioms such as ‘neat and tidy’ (Firth). Words routinely found closely together are said to belong to the same lexical set.

2. The process by which a word generates connotations through its co-occurrence with other words. The connotations of the word ‘pretty’ generated by its association with terms associated with femininity make it marked when applied to a boy as opposed to a girl.

3. The juxtaposition of items according to some system.

Subjects: Media Studies.

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