Overview

feel-buy-learn model


Show Summary Details

Quick Reference

A concept that shows how in certain situations consumers do not follow the traditional learn-feel-buy model, but instead use feelings and impressions to make their purchase, and then learn about the product afterwards. See also buyer and buying behaviour; consumerism.

Subjects: Marketing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.