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horns and halo effect


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An effect in which one person's judgment of another is unduly influenced by a first impression; it may be either unfavourable (horns) or favourable (halo). The effects can be misleading when interviewing job applicants. For example, a well-qualified candidate who arrives late for an interview, for a good reason, may be passed over as a bad timekeeper, while a poorly qualified but punctual and well-groomed candidate may be offered the job.

Subjects: Business and Management.


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