Overview

media schedule


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A schedule identifying the media to be used for an advertising programme and the dates on which advertisements are to appear. Decisions have to be made on: reach (the percentage of market that would be expected to see the ad); frequency (how often the target market would see the ad); impact (qualitative value of the ad); major media to be used (TV, Internet, newspapers and magazines, etc.); media vehicles (specific media to be used, e.g. The Times newspaper); media timing (the schedule of the appearance of the ads in the chosen media).

reach (the percentage of market that would be expected to see the ad);

frequency (how often the target market would see the ad);

impact (qualitative value of the ad);

major media to be used (TV, Internet, newspapers and magazines, etc.);

media vehicles (specific media to be used, e.g. The Times newspaper);

media timing (the schedule of the appearance of the ads in the chosen media).

Subjects: Business and Management.


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