Overview

rifle shot approach


Related Overviews

 

'rifle shot approach' can also refer to...

 

More Like This

Show all results sharing this subject:

  • Marketing

GO

Show Summary Details

Quick Reference

A description of a niche marketing approach where maximum impact is gained by targeting a very precise message or offer to a very precisely defined target market or customer group. The opposite is called the ‘blunderbuss approach’. See also micromarketing.

Subjects: Marketing.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.