Understanding of reality and the world and cultural knowledge of social codes and situational contexts, including common sense, folk psychology, cultural literacy, and familiarity with social roles and communicative purposes. Such knowledge is of course essential for making sense of everyday events; additionally, along with textual knowledge, it is an essential resource for inferring the preferred meaning of texts (which themselves extend social knowledge). It is acquired through socialization and lived experience, much being tacit knowledge. In schema theory it is seen as mentally represented in social schemata. See also conversational currency; dramaturgy; face-work; frame; interaction rituals; ritual interaction; compare social codes.
Subjects: Media Studies — Linguistics.