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International Management Group


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Mark H. McCormack (1930—2003)

 

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(IMG)

A leading international marketing group founded in the USA in 1960 by Mark McCormack, when signing golfer Arnold Palmer as his client. Acquired in 2004 by Ted Frostmann, the company positions itself as ‘the world's premier and most diversified sports, entertainment and media company’, specializing in growing its clients' businesses through ‘event properties, media production and distribution, talent brands, sponsorship consulting, brand licensing, sponsorship sales and other services’. It operates across thirty countries and is an independent sport-media producer in its own right, also targeting sports practitioners with its IMG Academies, which have been described in Sports Illustrated as ‘the country's most comprehensive playground for athletes in training’.

Subjects: Sport and Leisure.


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