Overview

balanced scales


Show Summary Details

Quick Reference

Measurement scales in marketing research, with the same number of positive and negative (or favourable and unfavourable) categories, i.e. there is no mid-point. They are therefore made up of even number categories – 4, 6, 8, 10, etc.

Subjects: Business and Management.


Reference entries

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.