Batch Production

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This approach to design production—producing individual designs in limited quantities—was common amongst many smaller companies or craft workshops for much of the 20th century, allowing them to respond quickly to different commissions and market opportunities without the necessity of being tied down to the relatively inflexible and expensive technologies associated with the modes of mass‐production Fordism. With the rise of Computer‐Aided Manufacturing systems larger manufacturers have also been able to be more flexible and swiftly responsive to the increasingly diverse consumer demands of the global market place. This ability to produce smaller production runs had the added economic advantage of dispensing with the need for large storage areas to hold stock and was an integral part of the Just in Time manufacturing and distribution systems that were introduced increasingly from the 1980s.

Subjects: Industrial and Commercial Art.

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